Customer Case Study: Scale Media
How Scale Media Cut Label Creation Time and Freed Up R&D Creativity with ENTR
Direct-to-Consumer Supplement Brand
Interviewee: Olivia Dawson, Product Development Manager
Scale Media’s Challenge
Balancing Creativity, Compliance, and Manual Work
For product developers in the supplement industry, the job goes far beyond simply creating a formula. Developers have to balance many different responsibilities in their day-to-day.
For Olivia Dawson, a Product Development Manager at Scale Media, this means managing both the creative and technical sides of product development, from developing formulas with the right nutrition profile, flavor, and mouthfeel, to completing the extensive documentation required for compliance.
While the creative aspects of the job were rewarding, the manual processes involved - particularly creating Supplement Facts panels - were time-consuming and frustrating. She would have to block her calendar to dedicate time for creating a single panel, and it “felt grating” every time.
The Limitations of Existing Tools
Before adopting ENTR, Scale Media relied on legacy labeling software that slowed down the workflow.
The challenges included:
Slow performance: Uploading one document could take up to a minute, slowing down progress.
Manual data entry: Even after uploading documentation, nutrition information had to be manually entered field-by-field, which could take 20 minutes per ingredient.
Manual saving: Users had to repeatedly save work manually rather than relying on autosave, which led to mistakes and repeated work.
Minimal Innovation: According to Olivia, the experience with the previous software felt outdated.
“It was like dinosaur mode. Dinosaurs are big, but because they’re so big, they move so slowly.”
A Gap in the Market for Supplement Labeling
Another major challenge was finding software built specifically for supplements.
Many of the tools Olivia tried out were designed only for restaurants, chefs, and food manufacturers.
While these tools could generate Nutrition Facts panels, they often lacked support for Supplement Facts panels, which include additional complexities such as botanical names and unique ingredient formatting.
“It’s a little bit harder to find tools that will make supplement facts panels well, because supplements are more niche.”
Scale Media needed a solution built with the specific nuances of supplement labeling in mind.
The Solution
ENTR: Fast, Flexible Label Creation Built for Supplements
When Olivia discovered ENTR, the platform immediately stood out because it supported both automation and customization for supplement labeling workflows.
“That’s where ENTR really shined.”
AI-Powered Nutrition Data Extraction
One of the most impactful features was ENTR’s ability to automatically extract nutrition data from uploaded ingredient specifications.
When a 100g nutrition spec or ingredient document is uploaded, ENTR’s AI pulls the data directly into the platform.
“That feature is the best thing ever.”
Previously, Olivia had to manually input each value into the labeling software, which took a significant amount of time.
Estimated time saved: About 20 minutes per specification
Speed and Performance
ENTR dramatically improved the speed of Olivia’s everyday tasks. Uploading documents and generating labels can now be completed quickly and easily.
“ENTR would be the cheetah. It’s so fast, it’s so intuitive.”
The platform removes friction through important process improvements:
- Autosave function
- Faster uploads
- Clean, intuitive interface
These improvements compounded for the Scale Media team to create significant time savings.
“That’s the time saver in itself. It’s just so much faster and cleaner.”
Built for Supplement Label Complexity
ENTR also provides flexibility to handle the specific technical requirements of supplement labeling.
For example, supplements often require:
- Plant part disclosures
- Scientific ingredient names
- Customized ingredient presentation
ENTR’s override feature allows users to customize exactly how ingredients appear on labels.
“There’s a lot of technicalities for supplements… the override feature lets me customize exactly how they show up.”
This flexibility allows developers to maintain both regulatory accuracy and labeling clarity.
White-Glove Data Migration and Onboarding
Scale Media had invested significant time building ingredient and formula databases in their previous system.
Naturally, Olivia was concerned about migrating that data.
“I had a lot of formulas and ingredients that I had spent a lot of time putting into the old system.”
ENTR’s white-glove onboarding service handled the migration seamlessly.
The process included:
- Data import from the previous system
- Validation with the customer
- Final review call
“It was so easy. We had a 10-minute call to review the data transfer.”
“That part felt magical. I don’t know how it worked, but it worked.”
A Responsive, Agile Team
Scale Media also valued ENTR’s responsiveness during evaluation, onboarding and ongoing customer support.
“They immediately got back to me when I reached out and gave me a demo.”
ENTR’s team worked closely with Scale Media to ensure the platform fit their workflow, and Olivia appreciated the continuous feature releases to improve her team’s experience.
“ENTR is always iterating and coming up with more and better ways of making labels, specs, and all the things in between. They seem to actually care about improvement, and are never stagnant.”
The Results
Faster Workflows, Less Friction, and More Time for Innovation
Since adopting ENTR, Scale Media has significantly streamlined its labeling workflow.
Results:
- About 20 minutes saved per ingredient specification
- Significant time savings per label created
- Faster document uploads
- Reduced manual data entry
- Increased time for innovation
More Time for Creative Product Development
Perhaps the most meaningful impact for Olivia has been the shift in how she spends her time. Previously, label creation felt like a chore she had to block time for.
“Creating fact labels felt grating. I would set aside time on my calendar and dread it.”
Now the process is significantly easier and faster.
“I feel like it’s made my job not just easier, but lighter.”
That reclaimed time now goes toward the parts of product development she enjoys most.
“The creative part of my job is the flavor work, and that’s the part I really love.”
With ENTR automating the tedious parts of labeling and documentation, Olivia can focus more on innovation.
“Having ENTR work so efficiently creates more time for the good, uplifting things.”
Most importantly, ENTR has allowed Olivia and her team to spend less time on paperwork, and more time developing great products.
